1.Who is the client?

One Group is a Ukrainian outlet specializing in luxury branded goods. They sell discounted items, primarily through their Telegram channel, offering significant price reductions on high-end products.

5. What I did

1. Strategy: We focused on selling items with 70-90% discounts to attract the target audience. Carousel ads featuring product images were the primary format used.

2. Traffic Campaigns: I launched a traffic campaign aimed at driving users to the Telegram channel via a shortened link. The key metrics were subscription and unsubscription rates, with campaigns targeted at Ukraine's major cities.

3. Seasonal Product Ads: Ads were adjusted based on the season, promoting summer clothing in summer and warmer items in autumn. Multiple campaigns were launched for products like shoes, t-shirts, and shorts.

4. Retargeting: A retargeting campaign targeted a warm audience that had previously interacted with the brand.

5. Video Testing: We tested different types of motion video ads with different sets of products, ultimately selecting the best-performing version.

I continue working with One Group, regularly optimizing their campaigns. Currently 3 active ad campaigns, two of which work on cold audiences (in one of the campaigns I also use interests related to well-known fashion brands), and one on retargeting.We're now developing new ad creatives based on a recent photoshoot provided by the client and preparing creatives focused on warmer products for late autumn and early winter.